I’m a massage therapist. I don’t have a business name — just my own name. Would a biz name help?
On a card, do I need to say more than “therapeutic massage”? I don’t really specialize. Mostly I’ll give the cards to people I meet, but a few I’ll leave with network friends (hairdresser etc).
Maybe “Convenient appointments at your home or office?”
Benefits: Less stress – better health?
Less stress = more productivity?
Here, massage is a word-of-mouth game in a super-saturated market. My position is: I’m not cheap, but I’m good. (Cheap) massage franchises are kicking private massage’s bottom.
Do you feel there is any benefit for adding something to the cards or having a collateral piece with health info — like office ergonomics or something?
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You don’t need a collateral piece. People choose health-related professionals based on word of mouth and not ads in the paper (unless it’s an emergency).
As a general masseuse, it’s hard to stand out with all the other general masseuses. Do you specialize in spa-type (feel good) massage? Releasing pain from overuse? People in chronic pain (or just weekend warriors)?
A business name wouldn’t hurt, but I wouldn’t expect it to matter much, either. A tagline would be, at this point in your career, probably too generic (unless you start to specialize).
What you need is to generate more referrals from people who you “touch”.
The recent Guerrilla Marketing Weekly Intelligence (from Guerrilla Marketing Association) wrote: “The way to ask for referrals is with complete honesty. Just say that referrals can be very valuable to your business and that you need the person’s help. Tell them that as referrals can benefit your business, you know that your business can benefit the customer’s associates and acquaintances. Then, ask for names — just a few names to make it easy on your prospect. Giving you three, four or five names is not that big a deal.”