It was suggested to have some of our testimonial ads made into posters and I’ve invited technical staff to work at focus groups which helped but that doesn’t cover the other departments.

###

Posters alone won’t do much. Ideally, you want your customers to be in front of your employees and tell them how what they did mattered to their lives (so it becomes more than simply selling to meet quotas).

Given the size of your organization, you might consider creating a video of what made a difference in the lives of your customers. Close ups of the people talking. Emotional content. The videos could be available for internal downloading and/or a group showing (followed by a discussion).

The posters would be of the people in the video – so the static words don’t get ignored – they reinforce the emotional punch of the videos.