I am managing a nail salon in downtown Denver. Currently, there are hotels with nail/salons in them as well as three surrounding nail salon competitors. I have the best location in terms of the busiest location but I want more clientele. I am surrounded by many businesses and the busiest hour for me is lunch time when everyone goes on break. My downtime is the evening time. What can I do to get people to constantly come in at all times? There are many many people walking on the mall and passing my shop each day-what can I do to get them to come in? The shop is rather small and very narrow-it is between a Jamba Juice and a mom&pop ice cream shop and both of the shops get really busy. Should I make a sidewalk sign to show people that we are here? Should I have happy hour?

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My wife tends to only frequent establishments that have people in them. So, one idea is to have more people being worked on at your salon. Imagine helping out a local breast cancer or homeless mom’s group – schedule people to come in for a free manicure (etc.). Send out a press release announcing your goodwill within your community.

Do mini-makeovers at the salon. Teach people (teens? single moms?) how to improve their looks easily. You could sign up people through your local community ed program.

Another suggestion – co-market with other stores. While the snack shops might be a candidate, think of the places your clients are likely to go: women’s clothing, women’s shoes, etc. These establishments would be natural partners of yours.

The trick is to simply get people used to coming in your front door.