My company is going to be exhibiting at a Home Builders Convention. We offer a website that would allow builders to research potential development sites. The theme for the convention is “Under Construction”. Any suggestions for what we can do with our table? We will have a computer and flat screen tv to display our website.

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I’d create a video showing people using your software and have that running on a loop. Ideally, show the actual home (“under construction”) shown on an inset as the software is being used to design that aspect of the home. This makes it obvious what you’re selling to people casually walking by, and you can spend more time pre-qualifying leads.