What are the effective ways of marketing to reach those CEOs and CFOs, as targeted audience? The industry I am in is Accounting Software Solutions.
You’ve identified only a piece of the marketing target: management in a field. What problem is your company solving of theirs? Why should they believe you’re the best for solving it?
Getting a message in front of your audience isn’t hard. Getting the right message is much harder. The right message will create a dialog with you. The wrong one will result in no phone call.
Focus on the benefit message for your demographic. Once you’ve narrowed that down, then it should become clearer how to reach them: email, phone call, ads, postcards, hand-written notes, white papers, or clever “gifts”.