I am developing a new brochure and need a new tagline for this changing real estate market in Southern California. I would like an "action" tagline and have come up with the following and don’t love them:
I am very professional and offer a lot of service- I have been told I am much more of a consultant vs a hard core sales person. Below are my potential taglines:
- Focused on Results
- Bringing your Dreams Home
- Making it Happen
- Making Real Estate Happen
- Helping you Move in a New Direction
Jay’s Answer: People hire real estate experts for two things: to sell and to buy property. Buyers are looking to hire someone who can help them find their property quickly and negotiate a great price. Sellers are looking to get the fastest sale, with the fewest restrictions, at the best price.
Key questions :
- Are you targeting buyers or sellers? While you can certainly provide service to either market, who do you want as your clients?
- Your website indicates you’re focused on homes (not commercial) property, right?
- All realtors claim great service, that they can do it all, etc. What have you done that backs up this claim?
Remember that a tagline hopes to capture the essence of what you do in very few words, so it can stick in someone’s mind. Answer the key questions to create an on-target, benefits-based tagline. Make sure that the key concerns of the buyer/seller are also addressed.
Here is a quick analysis of your potential taglines:
- Focused on Results – Results of what? Isn’t everyone?
- Bringing your Dreams Home – A clever play of "dream home", suitable for a buyer. "Bringing" is vague, and it doesn’t help tell the reader what you do.
- Making it Happen – What is IT? Very vague.
- Making Real Estate Happen – Very vague.
- Helping you Move in a New Direction – Another clever play on words, but it doesn’t really say anything.