I sell advertising in a tourist destination area at grocery stores.Trying to get info or research to show locale business in this area it will benefit them to advertise locally and just not out of the area.

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Jay’s Answer: It sounds like the goal is to have a location in the grocery store to advertise local businesses for tourists.

First, what’s the competition for getting food & snacks in the area? You’re competing with grocery stores, vending machines, hotels, etc.

Second, the location in the store – will it be visible? How do you know?

Lastly, what other locations are advertising hubs for tourists. These are also your competition.

The best measure of effectiveness is actual testimonials. Are you existing advertisers getting business from the display? How much more business? That’s what prospective advertisers care about.