Adding a new service to existing successful business. Looking for ideas on how to best introduce the service of prepared heart healthy & diabetic meals – we worked with local hospital to develop idea/menu. I want to target working adults who are caring for their parent(s) and those who are looking for healthy food option. Meals are gourmet but low fat, sodium, calories. I’m going to plan an open house to introduce new line of food. Who do invite and how can I advertise inexpensively? I need help to develop a marketing plan to make this aware to home health aides, doctor’s offices, and busy caregivers.

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Jay’s Answer: Sponsor lunch/dinner talks and serve your food to them.

Don’t forget dietitians, small grocery stores, local gyms, and even PTA.

If it tastes good, and people believe that eating it will help their health, it has the right price point (“what is your health worth?”), great testimonials (like Jared, the Subway guy – “eating this food has lowered my BP and made me enjoy life again”), and you’ve done your positioning homework (knowing about your competition), then you have a good start.