I have a website and logo design company, and I am interested in targeting small business owners who do not have website, and offer them one at a nominal price.

What do you think the best e-mail campaign would be?
Should I rent a list? who to go to? any specific list?

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Jay’s Answer: It’s tricky, because if they have an email address, they might already have a website. I’d target the emails that are @yahoo.com, @msn.com, @gmail.com, @comcast.net, etc. Most of the rest will probably be a domain name that they own, which means they might have a website (you could manually check each one).

Your second problem is that if they have an email, but don’t have a website, there may well be a very good reason they don’t, and you’re unlikely to make them reconsider (especially via email).

I’d instead suggest focusing regionally. Find businesses that are just starting up, and see if they have a website/logo. Networking face-to-face with the right people is likely to produce better results than a email blast.

Also, don’t forget to place an ad on Craigslist – it’s the logical place for small businesses to look for something inexpensive.