Hi, I currently sell handbags (mainly) on my site [www.prooz.com] and current conversions seem to be in the 1/300 range. I was looking into certain pay per click services out there, however the average cost per click of most of these services are between 0.35 and 0.40 cents per click. Now if I take 0.35 * 300 it is equal to a cost of $105 per sale. Even with a site that converts at the usual 1 in 100, the cost would still be $35 per sale. Given that most of the handbags are only $60, how on earth can anyone call this a viable method of advertising. It just seems impossible.

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Jay’s Answer: Start by first improving your conversion rate.

For your organic searches: make sure that you’ve got your site well keyword optimized. For example, on your site have the alternate spelling of “jewelry” (not just jewellery). You’ve done good work getting backlinks.

You can get cheaper links if you do your PPC campaign targeting a country other than the U.S. For example, I noticed that your site has free shipping to U.K. It would be a natural to start your campaign for them, and see what clicks cost. It’ll save you money and build your experience.