I am currently looking at other alternatives to market my communications business. I am in the process of putting together a flyer but am having trouble deciding on a tag line to catch peoples attention and get them to keep reading.

We specialise in IP phone systems, networking multiple sites together using IP technology, implementing telephony solutions to small and medium sized businesses.

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Jay’s Answer: Focus on the key benefits your business provides (not the technology). For example, do you save companies money (if so, how much on average)? Do you make technology trouble-free (if so, how much less time do they spend troubleshooting)? Do you save the need for an IT hire (if so, how much on average salary is saved)? You get the idea – focus on how what you do helps their bottom line – that’s what people care about.