I want to know how to get a good name for my website that draws people to it. It will be a baby boomer, senior help line with information etc and products to sell later on.

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Jay’s Answer: Everyone these days is hoping for a magic name that will draw people magnetically. Unfortunately, people wind up tuning out the overload of messages/names they hear each day.

So, what should you do?

Don’t sweat the name too much right now. A name doesn’t mean much on it’s own. It’s just a name. Google and Yahoo, for example, didn’t mean anything to anyone until they spent a lot of time (and money) showing people the value behind the name.

Instead, focus specifically on your long-term goal: to sell products. Your smaller milestones are to attract your target market first, build trust/interest, and eventually convince them they should give you money for your excellent/necessary products/services.

But what name should you pick?

The right name should reflect your target market. It’s unlikely that a baby boomer thinks of themselves as a baby boomer. Maybe a child of the 60s. Maybe a post WWII-baby. So instead, focus on a name that’s in alignment with your long-term goal (of selling products).

Here are some examples (domains currently available):

• 60sHotline.com
• 60sHelpline.com
• 60Somethings.com