How to Advertise/PR Educational Institute?

What advertising/ PR strategies could be used while promoting an educational institute?

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Jay’s Answer: It depends on what your ultimate PR goal really is:

  • To include the local community?
  • To attract talented staff?
  • To encourage more companies to participate in work/study
  • To attract more students?
  • To encourage endowments?

Each of these goals would have different strategies associated with achieving them.

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