I am helping to compile a fundraising plan for a local community foundation.
Target Market include:
- High net worth donors
- Investment and Financial Community
- Business as founding investors
Need fundraising ideas and well as other ideas for specific target markets.
Jay’s Answer: No matter who you’re targeting, the basics are still: identifying who they are and why they should care about your organization. Your target market is more than high net worth people – it’s people who have donated before. One approach is to look at other organization’s donor lists and begin to get to know your prospects.
High net worth people are regularly approached for donations, so your marketing materials has to clearly articulate where your past funds have gone to benefit the community, and what specifically you need from the community to achieve your next specific goals.