Photo by Sheila Thomson

Here is a gem of an idea from Larry Olmsted’s book Getting Into Guinness.

The next time your organization wants to get some free media attention, consider breaking a record in Guinness Book of Records with the benefit to a local charity.

Everyone (including the media) is always interested in the biggest and the best, the most, the tallest, the highest, the largest and the greatest.

Everyone is always interested in the average person doing something curious or odd so long as it’s entertaining.

Finally if you also raise money for a local charity, then you have created the “perfect media storm” – something altruistic and something bizarre and wonderful all in one event.

For example, imagine 10,000 people jumping rope to fight colon cancer.