Earth Day Promo Blurb Help!

We sell ‘pre-loved’ merchandise. Antiques, clothing, jewelry, art etc.

Sick to death of ‘Reduce, Reuse, Recycle’. Conjures an imagine in my mind of a recycling bin/crushed aluminum cans or something. Not an imagine for our upscale stores. But some of the standard fare seems so trite. No zip either.

Need an ad headline, tagline and a short blurb to put on the actual stuff (clothes and non-clothes) to tie to Earth Day and remind customers that by the nature of our business, we are one of the original types of businesses that were ‘eco-friendly’, ‘green’, etc. before everyone jumped on the band wagon! (Although that’s great – I think the consumer is becoming ho-hum?) Anyway,

Intend to place ads, as well as attach a label to the merchandise in the store to pat customers on the back for being so SMART to shop with us as by doing so they not only save money but help ‘save the planet’ with little effort on their part! (no separating/sorting/trade-offs/change of habit/lifestyle/extra purchases/sacrifice); as part of promo.

My brain is paralyzed. All I could come up with is ‘We Clothes the Loop’ – words in circle around the stupid, yet iconic recycle symbol. Even so that tag doesn’t cover the ‘stuff’.


Jay’s Answer:

  • Create Your Own Memories.
  • Old-Fashioned Recycling.
  • Make Something Old New Again.
  • Love the Earth? Buy Pre-Loved Merchandise.
  • Recycled Good-ness.
  • Saving Precious Resources For 50+ Years.

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