I am working for a software vendor dealing with analytics and credit risk management in the financial services industry. At the moment we are working on a solutions tour and needs to brand that…..at the same time we need a theme ..for instance, our competitors has used “The Power of Analytics” as a theme ..we need to think of something along the same line..any ideas.

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Jay’s Answer: Think the key benefit that your clients get from using your software. “The Power Of Analytics” talks about the technology, not the benefit. For example:

• Top Ways To Reduce Credit Risk
• Protecting Your Bottom Line
• Lower Risk To Your Shareholders