I am working for a software vendor dealing with analytics and credit risk management in the financial services industry. At the moment we are working on a solutions tour and needs to brand that…..at the same time we need a theme ..for instance, our competitors has used “The Power of Analytics” as a theme ..we need to think of something along the same line..any ideas.
Jay’s Answer: Think the key benefit that your clients get from using your software. “The Power Of Analytics” talks about the technology, not the benefit. For example:
- Top Ways To Reduce Credit Risk
- Protecting Your Bottom Line
- Lower Risk To Your Shareholders