We are developing a marketing/pr campaign to target absentee landowners (landowners who do not live on their land) into implementing conservation practices and/or seeking assistance for their conservation questions. We were tossing around “Have you walked your land lately”. This was to encourage them to visit their land (with assistance from their area conservationist) to make sure they know it’s current state. We need to get across the message that they need to be concerned about their land and that free assistance is available for them to help assess their land. We are also providing them with information about what conservation programs are available to help them protect and preserve it. There are two campaigns that don’t necessarily need the same message. One is for land that is primarily forest, the other for land that is crop or recreation land.

###

Jay’s Answer: “Have You Walked Your Land Lately?” doesn’t reinforce your offering: free assessment and conservation. Some ideas:

• Who’s Minding Your Land?
• Entrust Your Land Forever
• We Help Protect Your Land For Free
• Have Your Land Enjoyed For Generations