I am planning for an open house with my Chamber of Commerce to promote my private mental health counseling business. Do you have any ideas or resources to order materials for such. Since my areas will be with children, parenting, and substance addictions, I’m thinking about having informational handouts, business cards, and promotional items such as pens, but don’t have it all together.

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Jay’s Answer: While you’re at it, invite your local parents’ groups to your open house.

I’d have separate handouts for each of the areas you specialize in. Each of these handouts would talk about what problems that this group has that you can help with. Testimonials would be a plus.

Your goal at the open house is to network – to talk to people and find out how satisfied they are with their parenting and family, and offer your skills to help improve it. You want to build trust in your skills and personality. I’m sure you already know how to ask great questions and listen to their answers. You just need to do this in a business setting first.