How Can We Organize Our Marketing Calendar?

When we launched our Ecommerce site our team consisted of 3 people. Now we have 5 people with 3 more scheduled to start by the end of the year. We currently use a basic excel spreadsheet to keep track of homepage updates, site page updates, emails, promotions, random web marketing and creative needs. With our new staff additions and ramping up our project list and updating our site more often we’ve come to a point where our current solution doesn’t allow for scalability. Any suggestions?

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Jay’s Answer: A simple solution would be to use Google Apps to create an intranet (for your internal collaboration). They offer both a free (ad-supported) and business (paid) edition.

Alternatively, create an internal wiki.

Finally, if you simply want to track projects, use a project management software solution such as Basecamp.

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