Teaching Marketing In An Academic Setting

I obtained a degree in Marketing Management many years ago and all my work experience till now is related to marketing of various products and services. But now I am to take up teaching marketing as an academic subject in a local institution. Though I am sure I can take up most of the fundamentals in marketing individually as they come up, my area of concern is how to start the sessions.
I know we have to start with the definitions of term “marketing”, but what could be subsequent flow of topics session after session. The campus is a new one and most of the students in the faculty are freshers, who do not even know the a,b,cs’ of the subject..

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Jay’s Answer: First, your students need to see the bigger picture. Have them pick a company that’s familiar to them, and dissect it: R&D, marketing, advertising, sales, admin, etc. Don’t talk generalities, drill down to specifics. From there, understand how the marketing department interacts with the rest of the company. What are its needs? Why?

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