We are looking for a tagline for our all star cheerleading gym. I was thinking of “Building Champions One Cheer At a Time”.

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Jay’s Answer: A tagline needs to appeal to your target audience. So, “Building Champions One Cheer At A Time” may work if you only communicate with cheerleaders who are looking for a boost. Otherwise, the tagline doesn’t work.

Some off-the-cuff suggestions:

• Building Stronger Cheerleading Teams
• The Gym Of Future Cheerleading Champions