I wanted to solicit your opinion on how to promote a site that I recently launched: (www.goosca.com). This site is a social networking platform that allows its users to purchase real gifts for themselves or for other users (without knowing the recipients addresses in the latter case). Our company or affiliated vendors will do the delivery. Users who do not object to receiving gifts from others provide their addresses at the account registration time. These addresses will be kept confidential and will be used only for gifts delivery purpose. In your opinion, what would be the best way to promote the site and its ideas?
Jay’s Answer: As you know, creating a new social networking platform isn’t hard – attracting people to it is. There are a huge number of sites competing for people (for example)
To build an online community, you first need critical mass – enough people online (of your target demographic) to attract more people of the same demographic via word-of-mouth. The first round can be your friends, people you know in a club, etc. You want a new visitor to visit and see lots of “action” online.
I’d strongly suggest teaming up with an existing networking site that already has active membership, and attempt to integrate your Goosca patent into their environment.
For a new business, it’s much easier to improve an existing offering than trying to create a new one from scratch.