I purchase used electronics through my website, but I’m not getting too much sale requests. I keep spending money in Google Adwords but no results. Is it the design, the lack of seals or just need more publicity?

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Jay’s Answer: You’re getting traffic, but the traffic isn’t converting.

It could be: the keywords you’re targeting, your website copy, or your website’s appearance. To start with, ensure that your Adwords ad matches the landing page in content. The surest way people leave is when the click doesn’t result in what they were expecting. Next, split-test your PPC. Find out what works better. Also, split test your website copy.

Finally, realize that not everyone has used electronics for sale. Give them a reason to come back/register with you. Each month, perhaps offer higher payments, contests, etc.