My mother is starting her own diaper cake business and we were looking for a name that is not only unique but easily identifies her line of work. This started as a hobby but has turned into so much more. She will also have an website so the name would need to transcend to the web. Although diaper cakes will be her main product, there will also be towel cakes and other baby shower favors. We were thinking of “Caking Around” but only receive frowns in return when we throw the name out for family to critique. Any ideas? Also, is a tagline needed for this type of business.
Who specifically is she targeting? Her target is mainly baby shower hostesses, friends, pregnant women, and she’s also had a couple of businesses order from her to provide gifts for expectant clients.
Where are these people located? South Georgia/North Florida area; but hoping to expand with birth of a website
What makes her products better/different than anything else out there? Her “cakes” are hand-made when ordered, not pre-assembled waiting for a home. Each cake is unique. She consults with clients to make sure their individual needs are met and a picture of the cake is presented to make sure the cake turned out the exact way the client envisioned. If not, she starts fresh. Each cake includes a handwritten note.
How will she know what name is “it”? What type of name is she looking for? By the look on her face when I suggest names, I guess she will know the name is “it” when she hears it. She wants the name to convey how much time, attention, detail and love she puts into the diaper cakes so that her clients will be completely satisfied.She wants the clients to know that she specifically had them in mind while she was making the cake because she really does think of them throughout the entire process. She was thinking of including her last name “White” but that just seems to come out more as a description of the diaper cake instead of an owner’s name.
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Jay’s Answer: I didn’t know what a diaper cake was either until I looked online (it appears to be a cake welcoming a new birth).
I wouldn’t encourage her to use the word diaper in her business name – it’ll create the wrong connotation.
Here are some names to play with:
- Tasty Expectations
- Great Expectations Cakes
- BabyCakes
- Birthing A Great Cake
- Pregnant With Cake