Few months back I started a catering biz that provides Authentic Home-made Indian food for busy couples & students. However, the moment I started I have copy-cats and competition arising from everywhere.

I have an awesome website and online ordering. However, I am afraid that if I put my website on my ads then my competitors will see it and soon create their own. Also, how do I screen calls to ensure that I am not giving info to a competitor instead of a customer? Please help.

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Jay’s Answer: Your website and onsite ordering aren’t your main benefits. The #1 question is, “How awesome is your food?” If people are loving it, then help them to spread the word: give out frequent dining cards, or discount cards to give to their friends, etc. If the food isn’t awesome, either improve it or differentiate yourself: organic, local ingredients, custom orders for people with food sensitivities, etc.

Don’t worry about your competitors. They’ll always be there, and if you’re good, they’ll be following you. The trick is to lead, not follow them. Continue to offer things that your clients want/need, whether it be food, spices, or even recipes to make their own food.