I am designing a newsletter for real estate agents I want to work with. I am a mortgage broker and this letter will go out once a month, free, and be full of the latest up to date changing rules and guidelines for mortgage lending. Agents need to know this as it impacts their customers. Other competing brokers don’t always keep up with the rules nor bother to inform the agents. I see a chance to set myself apart. My first newsletter will tell about me and my credentials and include a photo; it will be in a newspaper format, with a header and columns and plenty of white space to make it easy to read. I will promise monthly mailings of the latest changes. This is a chance to brand myself as well…and I just cannot find the “perfect” name.

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Jay’s Answer: I’d suggest also a link in the newsletter back to your website and/or RSS feed to get any important changes that real estate agents need to know immediately.

• Real Lending News
• Lend Me Your Ear
• The Real Estate Lending Advantage