I work for a community bank that is preparing to celebrate our 25th anniversary. What ideas do you have to promote our anniversary? I am thinking I have two goals with this event: (1) Thank our customers and employees, (2) capitalize on our strength and stability.
Jay’s Answer: Go through your records and identify homes and businesses that you’ve loaned to. Then contact them, asking for pictures of their home/business (ideally with them in it). Create a photo wall (also on website) of your customer community. Each week of the 25th year, randomly pick someone’s name (who gave a photo) and reward them publicly ($25? Give the money to a local charity of their choosing?)