I want to learn that which company’s, which marketing idea you find the most extraordinary.
Jay’s Answer: For me, the best ideas are the ones that actually achieve their goals. Too often businesses try to be too clever and they wind up falling in love with their ideas and not their results.
Here are my top 4:
- TED: I enjoy for the sheer volume of amazingly focused presentations.
- Bioneers is similar to TED, but the focus is on biological/social issues. Wonderful, inspiring messages.
- Apple for their ability to create not just customers, but evangelists for their products.
- Amazon for their continued refinement of their customer “experience”