Ideas For A Management Development Program?

I am trying to organize a Management Development Program on the topic – Designing Effective TV Commercials. The participants (Brand Managers/ Marketing Managers) would primarily be from the consumer goods industry.

Could you give me suggestions/ ideas what should be the content so that the takeaways from the program are actually considered valuable? I am already trying to invite someone from the ad industry as a speaker who would add value to the program.

I would appreciate if you also let me know how I can make the whole program an interesting and entertaining one at the same time.

###

Jay’s Answer: Show (good and bad) commercials that you have case studies for. After showing the commercial, stop the video, and ask the audience their opinion of the commercial and the likely results from it (and why). Then show the case study. Repeat.

Split the audience into groups, and give them each the same assignment, handing them a Flip Camera to film the commercial. Show the commercials at the end, and award prizes (if desired).

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.