I have a new newsletter called the Monday Morning Business Mentor Weekly. I need some wisdom/strategies for getting the word out, getting subscribers. It is a free newsletter, my objective is to help others build their businesses and in turn find subscribers, clients and in the future, users of my services and software.
Jay’s Answer: From a strategy perspective, I’d first start with your desired subscriber/client. What industry are they in? Where are they located? How big is their company? How much do they make annually? How old are they? Male or female? Will they work with you face-to-face or remotely?
Once you’ve identified WHO, then you need to figure out WHY they need you. What specific problem are you targeting? More revenue? More free time? Hiring? Startup angst?
Then, HOW do you help them solve their problem. What are you offering that’s unique and (ideally) proven to solve this problem? The more proof, the more trust.
Once you have some of these basics, then it’s time to figure out where your target market is. Do they read the same blogs, magazines, eZines, etc.? Do they attend certain conventions, watch same TV shows, webinars, etc.? Where they are is where you want to pitch your newsletter.
Finally, if your newsletter articles are 250+ words, write articles and publish them. Ideally, exclusively publish them in magazines that your target market read. Alternatively, publish them in article banks.