I will be opening a small assisted living facility for 6 elderly residents. It is located in an upscale neighborhood and we will provide assistance with the activities of daily living 24/7. The company name is Space Coast Assisted Living and we are calling the home Hammock Pointe Manor. Typically the elderly parent is the resident, but it is usually the family that makes the decision on the facility. We are thinking the keywords comfort, compassion, confidence in a home-like setting are what we are trying to portray. I can’t quite condense it into a memorable tagline though.

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Jay’s Answer: The key for a tagline is to have it fit your business like a glove, otherwise the tagline is generic. All assisted living businesses should evoke trust, caring, comfort, safety, and confidence. That’s a given. But what about your facility makes it different/better from the other facilities people can choose from? Who specifically would be an ideal client for your facility and why?