I have recently applied (& failed) for an Assistant lecturer’s position in Marketing. I failed in part due to my lack of publications (i.e. I haven’t any publications). I have 6 years marketing experience + a first class honours Business & Marketing degree. I currently don’t have anything written or research topics or contacts in the publishing world.
So I am looking for advice for: identifying a suitable topic and actually getting published.
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Jay’s Answer: You’ll want to find a topic that is your “sweet spot” – something that you’re passionate (or at least interested) in AND is something that others care about also. What is important is that your opinion needs to me more than “yes, I agree with the common wisdom” – it needs to either enhance the current thinking or show why the common thinking is wrong. Ideally, you don’t want just your opinion – you need data that proves your thesis. And if you have a topic is that’s really juicy, you can publish your thoughts from many different angles: as it applies to corporations, small business, target markets, niches, etc.
Presentation is as much important as the wisdom you are going to share with your readers. Its worth noting that some writers can evoke much interest when telling about something that they do nt know much. Its the art of making your readers feel about it, rather than describing it impasssionately. Read our evaluation metrics at : http://www.leadstartcorp.com/evaluation.html