I am starting a production company and have a 10 minute short film that I want to market and sell for download what is the best way to market?
Jay’s Answer: Perhaps the simplest way would be to create a 1-minute short of your film, and upload it to the various free video sites (YouTube, etc.). The short gives a sample of the movie, perhaps with some testimonials, but with your website featured prominently.
Your website itself will have the short, plus stills from the movie, and more testimonials (on why it’s such a great movie, who learned what from it, etc.). If you have supporting material (blog, ebook, etc.) you can attempt to build a network around the movie, providing something of value.
Lastly, don’t overlook selling it on iTunes, Amazon, etc.