I need a strategy for a training online and web conferencing renting business based on Twitter, Facebook, LinkedIn, blog, YouTube. The purpose is to attract new clients for online training or for renting the web conferencing platform.

– How could I find Twitter followers?
– What profile to create on Facebook, who and how to invite and in what position (friends/fans), to do what? Why would they befriend my company?
– How to use LinkedIn?
– How to link all of those?

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Jay’s Answer: Your ultimate goal is simply to get more clients. By using Twitter, etc. you’ll be adding a number of layers of work with an unclear benefit to your business (even if you get people following you, etc.).

People who need your specific services will find you online through the search engines (using a set of keywords). Make sure that your website is well-optimized for these terms and consider PPC as well.

To build trust in your offerings, do it the old-fashioned way: testimonials, case studies, and guarantees. If you clearly articulate your benefit, showcase others that have used it (and are big fans), compare how much better your services are, and have a low risk to try it out you’ve got a good start.

Another avenue to explore: focus on a niche that you can help. For example, web conferencing for college interviews, corporations who are cutting costs, angel investor groups, etc.