I am living in japan, sapporo. and now I am trying to start my own business. I am going to start a scrap-booking class in this year. I studied youth marketing in my college, but I don’t what I have to do first.

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Jay’s Answer: Start by thinking of your ideal class. How many people are in it? What ages? What gender? Why are they attending it? Why did they pick your class (instead of any of your competitors’)?

Next, see if your idea is of interest to your “ideal class”. Start talking to the types of people you identified and ask them about scrap-booking. Would they pay to take a class (how much)? Have they tried it before? Are they members of club or group? This will give you some idea if your ideal class is interested in you.

The “members of a club or group” questions will help you further find these ideal class members. Contact these clubs/groups and offer a special class just for their membership. Since you’re starting out, consider making it a fundraiser for the group (splitting the profits) in exchange for them helping you with the advertising.