Corporate Meeting eNewsletter Value Statement

I am creating an eNewsletter for a resort targeting the corporate retreat business. With this economy they would like to focus on Value. But also focus on the fact that the company will gain actionable results from the off site retreat.

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Jay’s Answer: You need a reason for people to choose to have their meetings at your site, not just off-site.

If they’ve been to your resort before, tell them how other business owners have benefited from your business services (testimonials). I’m sure you have great food, beautiful rooms, and an attentive staff — and so does your competition. What does your resort offer that they can’t get (easily) in your area?

Consider making your e-newsletter tip-based, for example: http://www.allbusiness.com/human-resources/employee-development-leadership/11139-1.html

Position yourself not just as a host, but also a facilitator of effective/memorable meetings.

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