I have just started this company and now I am stuck for Tagline. Emerginc is a one point stop for all the franchisor, franchisee and business entities looking for successful marketing strategies and conception of new ideas. We specialize in Franchise Consultancy, Marketing and PR for small companies, Help launch new ideas.

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Jay’s Answer: The first problem you have is that you’re trying to use a single tagline to appeal to 3 different groups: franchisor, franchisee, and business entities. Each of these groups no doubt has different reasons for working with you. You can create a generic tagline that would encompass all 3, or create a more targeted tagline just for one of the groups.

A tagline also needs to describe a single (hopefully, unique and desired) benefit you provide. You’ve described your menu of offerings, but that’s not what a tagline is about. It’s about identifying a problem/result that your target market cares about.

Here are some ideas to get you thinking:

• Make Franchises Into Powerhouses
• Make Your Franchise Stand Out
• Need Help Launching A Successful Small Business?