My company “Corporate Graffiti” needs a tag line. I am a sign shop, and make all sorts of signs to the general public and businesses alike. I am a professional sign maker of 15 years.

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Jay’s Answer: Your proposed business name is interesting, but doesn’t clearly tell me who you serve (and how). So, it’s up to your tagline to clarify. If it’s too clever, then you have the proverbial “second strike” – I’ll hear more words from you but won’t understand any better what you do. Because you’re also trying to sell services to public and companies, “Corporate Grafitti” may give the wrong impression as well (you only do corporate work).

Some simple ideas for you to consider:

• Making Signs That Get Attention
• Custom Sign Maker