New Agency Needs Pricing Help

Our new advertising agency is having a very hard time deciding what to price everything. Design is probably the easiest for us to price but we still have problems. We just want to know the norm of other companies so we can make sure we are way too high or way to low! Some of the things we need to price are: SEO packages, email marketing, website creation, brochure/pamphlet design, copywriting (anything from radio ads to a brochure) Event planning and more.

Is there somewhere I can find pricing for these things? Like I said we have found design pricing books but thats about it. Any pricing help or info on where I can find pricing examples would be great!

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Jay’s Answer: If you’re trying to be “just like everyone else”, then find out what others are charging by asking for their rate sheets.

However, if you’re looking to distinguish yourself from your competition, look at the value you’re providing from your client’s perspective. Can you truly help them to double their revenue because of your outstanding services? If so, what’s that worth to them? Price based on the results you achieve, not on the time you spend or even what the competition charges.

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