I’m currently working on designing a business card for my fledgling business ‘Amarante’.  The name suggests ‘unfading’ in French, which seems appropriate due to the vintage nature of my business.  My problem is that I am ‘stuck’ on trying to come up with an all-encompassing tag line that will cover all the creative bases.  I’d like the card & tag line to be appropriate for an actual brick-and-mortar storefront down-the-road, as well as a future web site (creative blog with storefront).  The business is focused on vintage – decor, creations using salvaged & revampted vintage parts, hand-crafted items such as jewelry from vintage baubles & beads, etc.  This will eventually be combined with retail / resale of vintage & found objects, as well as vintage-inspired (but not actually vintage) home decor and furniture go-withs.  The idea of ‘unfading’ to me translates to also being timeless & classic, which is what I would somehow like to portray (along with the creative aspect of the business).  Any ideas or suggestions for this elusive-to-me tag line?  Merci!

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Jay’s Answer: Since the name of your business isn’t obvious, it’s up to your tagline to make what you’re selling clear. Therefore, here are a couple of ideas based on your question:

• Timeless & Classic Vintage Accessories
• Vintage-inspired Home Décor