I have been playing around with changing the tagline for my breakfast and lunch business.  It is a coffee shop that sells traditional American fare type of food.  We are known for always been busy and with a friendly customer service.  We serve greasy spoon meals, as well as some authentic breakfast and lunch specials plates with worldwide influences. The name of my business is Martin’s Coffee Shop … www.martinscoffeeshop.com.  Our current tagline is The Healthy Way To Start The Day. I am trying to change it so that I can attract both lunch and breakfast clients, more so the working people and businesses during the week.  Our clientele is varied … Weekend crowd consists of college students, families with kids too who come from the local neighborhoods as well as nearby towns.  The weekday crowd consists of working people, students from schools nearby and elderly people.  The atmosphere of the restaurant is small and cozy, a diner setup with a counter and a few tables. Hopefully this should be enough for some ideas.

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Jay’s Answer: I think the germ of your tagline resides on your Yelp postings ( http://www.yelp.com/biz/martins-coffee-shop-brookline). Here are some ideas:

• The Cozy Place To Eat
• Serving Giant Plates of Food Since 1920
• A Healthier Greasy Spoon
• A Small Family Diner That Satisfies