Reaching Top 30% Students?

Based on feedback and other data it appears that the top 30% of college students welcome my product most. So, the question is how to perform a differentiated or focused targeting of this specific demographics (liberal arts freshmen and sophomores)? Working with universities directly might be the most effective way to go. Other than that, any thoughts?

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Jay’s Answer:

  • Dean’s List
  • College Awards
  • Faculty Recommendations

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