Do you have any good tips on how to market gym products and gym membership to baby boomers?

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Jay’s Answer: If someone already is a member of a gym, then you need to identify why switching to yours’ would be better: location? cost? extras? effectiveness? community?

People generally don’t enjoy going to a gym – they enjoy the results from going. Whether that be the endorphins, the appeal of a toned body, or the chance to meet people – that’s the message you want concentrate on.