I would like suggestions for a name and tagline for a new online branch of my retail wine store (Maitland Wine Market). The initial focus of the store will be to sell wine accessories, wine t-shirts & gift items related to wine, grapes, etc. I’ll add selling bottles of wine later. The name can’t be too long, as it will be my domain name, too.
The name of the retail store is boring and the location does not mean anything to a customer outside this area, so I am looking for a more clever, fun and exciting name. Using my name is okay (Kelly) as it may promote that there is a real person behind the products.
SEO is important, so I can be found among the variety of other sites selling wine things. I’m just a wine geek trying to make a living selling the stuff and appreciate any marketing expertise that I receive.
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Jay’s Answer: What’s wrong with your current website (http://maitlandwine.com)? (Aside: the images in the site are often scaled incorrectly and make the bottles such as Barnard Griffin Riesling look odd).
The problem with picking a totally new name is that you’ll be competing with tons of other online wine merchants and wineries. Some of these names are connected to a physical location/winery. Many are not – they vary from “Wine Legend” to “Wine Chateau”, etc. None of these names alone will attract visitors or sales – that’s up to your offer, your copy, and your SEO.
Unless Maitland Wine Market (or Maitland Wine) has a negative connotation, at worst it has a neutral connotation – a blank slate from which to build visitors/sales online.