I work for a nonprofit that typically just sells second-hand, thrift type items. But we have received 100 brand new wedding dresses from a company that went out of business, never worn, tags still on them, that we want to showcase at a one night only Bridal Fair type event.
We want to do like a trunk show, where we line up the dresses and sell dresses that are normally $400-$500 for only $100. It will be a one-night only event, like 5-8pm, to create a sense of urgency. We need a catchy name for the night. And then the challenge is to let people know these are new dresses, not second-hand dresses, so any ideas on how to emphasize that in the messaging and PR?
We will also partner with one local business from a florist, caterer, travel agent and party planner to help pay for advertising, so it’s not just dresses, but that’s what we want to emphasize.
Any suggestions on a name or ways to get our message across are greatly appreciated.
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Jay’s Answer:
…Something New: 100 Wedding Dresses. 1 Night Only. $100 each.