The current salon has bad reviews on the internet. So a name change is important with the change of ownership. It is a unisex salon with hair, nails and facials. I am not sure what is the current client age group. I would like to target the 20 to 30 year olds. The emotional benefit for coming to this salon: feel good, look great.

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Jay’s Answer: Are you simply hoping to avoid the bad online reviews, or are you doing something to remedy the problems the reviewers mentioned?

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