E-marketing is new to our company, therefore we have no “experts” on staff. We are looking at possibly hiring a candidate that claims to be a webmaster in programming and expert in e-marketing on his resume.

I’m looking for some interview questions (and answers) to ask the candidate to determine his true skill set and knowledge.

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Jay’s Answer: For the e-marketing aspect: Ask for ROI for past campaigns they’ve worked on. How much time was spent? How much money? What was the baseline? How did they measure how the campaign affected their bottom line? What worked (and didn’t)?

As far as webmaster role: The major cost for a website isn’t in building it, but maintaining it. Ask how they keep the costs down, and allow distribution of information (so that they’re not the only guru who knows how to do the “basic” things – like add content). Ask them about the various technologies in use (for example, Flash, CMS, HTML5) and which is best for what tasks.