I’m a young lady who wants to start an events management company specialising in wedding events. i need a catchy tag line for my company ‘makoti wedding parlour’ and makoti is a ndebele term for a bride. thank you.

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Jay’s Answer: Rather than try something “catchy” I suggest you pick a tagline that effectively describes what you offer. Ideally, you’d put something in your tagline that indicates how you’re different/better than other wedding event planners. For example, you could specialize in weddings in a region, weddings for young people, second weddings, religious weddings, mixed cultural weddings, etc. The reason you want to identify a specific niche you serve is that you want to be seen as the clear best choice for a specific type of wedding (we all know that you can’t do everything well – so instead, showcase what it is you do best).

Here are some suggested taglines to get you thinking:

• Zimbabwe’s Wedding Planning Specialists
• Planning Your Wedding? “We Do” it all.
• Have More Fun At Your Wedding