I will be opening an Endodontics practice (Dental specialist in root canals), and have been stumped for an extremely long time trying to come up with a name. I would like to avoid the commonly used strategy of either using my own name or a geographic name/area. Ideally, I want a clever but not childish/unprofessional name that I could somehow tie in some sort of story or explanation to the front page of the website. Given that root canals generally have a bad reputation from the get-go, I am looking for something that tends to be positive and comforting as we are often dealing with the relief of pain and infection. A bonus would be something that was memorable, easy to say, as few syllables as possible, and has the word “Endodontics” in it somewhere.

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Jay’s Answer:

• Simply Endodontics
• Endodontic Pain Clinic